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Print communicatons and the electronic media challenge by Alan Kotok

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Published by Jelmar Pub. in Plainview, NY .
Written in English

Subjects:

Places:

  • United States

Subjects:

  • Printing -- United States -- Data processing,
  • Communication in marketing

Book details:

Edition Notes

Includes index.

Statementby Alan Kotok and Ralph Lyman.
ContributionsLyman, Ralph.
Classifications
LC ClassificationsZ249.3 .K49 1997
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL661400M
ISBN 101885067054
LC Control Number97006840
OCLC/WorldCa36671928

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In the current world the communication has been distributed between print and electronic media. These two Medias are playing a vital role in communicating between individuals and the society. News, comment, information and entertainment, are the complex set of newspaper, and the arrangement of these contents differs from paper to paper. Print media is more capable than electronic media to deliver localized news that may interest city or district residents, also helpful for educational purpose. Print media can be in the form of newspaper, magazines, book or printed journals and pamphlets. Introduction to Electronic Media Page 5 Module I Introduction to Communication Module I Communication The word communication is derived from the Latin noun communis and Latin verb communicare [ which means Zto share, to hold something in common. Similar words such as communism, communalism etc, have the same etymological Size: 1MB. Facing the impact of new media, traditional print media should resort to internet to elevate the transformation and upgrading, the profound integration with new media, the application of new technologies and finally find the new mode suit for itself.. In recent years, the rapid development of the internet is changing the human civilization in an unprecedented depth and breadth.

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